There are a lot of buzzwords in B2B Marketing. ‘Intent’ is a newer term, but like many others is just a label for something that’s been a staple of content marketing for decades. Content syndication is by its very nature intent driven. The premise was that if a prospect wanted to read an asset, it meant they could be in a purchasing cycle for the product. But we all know this model of singular engagement is too often incomplete. More signals are required to accurately identify purchase intent. So we decided to expand on existing models and generate more first party engagements to better identify prospect purchase intent ourselves.
We feel it’s critical to be a data generator, not just another aggregator. We create data intelligence designed solely on creating pipeline opportunities and ROI for our clients. Talk to one of our representatives about how our vision can help you.