Articles
By helping prospects solve their challenges, everyone wins. You don’t waste time on prospects or accounts that are not looking for your solution, and prospects find exactly what they are looking for.
MQL vs. SQL: What They Are and How to Use Them
Leads are the main form of currency in the world of sales and marketing. They guide all marketing efforts and are the primary focus of
Social Proof Distinguishes Cloud Security Software Content
Cloud security software has emerged in recent years as one of the most critical components in an organization’s tech stack. As more companies migrate their
How-to Guides are the Most Engaging Pieces of Marketing Software Content
Marketing software is one of the most popular topics in technology today. Even though it’s somewhat of a meta-category, marketing software can cover a variety
Demand Generation vs. Lead generation — What’s the Difference?
Demand generation vs. lead generation — for many B2B marketers, these two terms mean basically the same thing. While there are plenty of important overlaps,
Everything You Need to Know About Intent Marketing
Intent marketing is a data-driven approach to marketing that enables organizations to pinpoint potential customers that are most likely to convert, ultimately driving more qualified
Data, Details And Design: Three Common Best Practices In B2B Content Marketing for CRM & Analytics
by Robert Rose We’re having a great time really digging into what is the best resonating content across the B2B landscape. Every two weeks we’re
The Complete Guide to Intent Data in 2022
As digital technologies become more advanced and customers increasingly demand products and services that are personalized to their preferences, B2B marketers have found it difficult
Customers Want to See Themselves in Your SD-WAN Content
Software-Defined Wide Area Network (SD-WAN) solutions are becoming popular among enterprises for a variety of reasons. They provide the flexibility to ensure secure and reliable
Getting the Most From Lead Generation Services
Lead generation is one of the top priorities for marketing professionals in the current business environment. However, building a marketing strategy that effectively attracts qualified
From Content Syndication to Content Indication: How Content-Based Marketing Is Driving Change in Demand-Generation Techniques
In this paper “From Content Syndication to Content Indication: How Content-Based Marketing Is Driving Change in Demand- Generation Techniques” we intend on remembering first where
Content Based Marketing in the Age of Intent
CONTENTgine is proud to sponsor another engaging and educational piece from the thought leader in content marketing, Robert Rose. This critical piece of insight, entitled
Applying Intelligence for Heightened Purchase Intent, Part 3: Understanding Research Behaviors
This blog is the third in a three-part series on how CONTENTgine uses its data to craft precise Intent Scores for every account that engages
Applying Intelligence for Heightened Purchase Intent, Part 2: Understanding the Content
This blog is the second in a three-part series on how CONTENTgine uses its data to craft precise Intent Scores for every account that engages
Applying Intelligence for Heightened Purchase Intent, Part 1: Understanding the Buying Committee
This blog is the first in a three-part series on how CONTENTgine uses its data to craft precise Intent Scores for every account that engages
The art of writing an effective title
This blog is the third in a three-part series examining different, surprising results from a CONTENTgine data science analysis. Check out parts one and two for
Great content starts with identifying the right audiences
This blog is the second in a three-part series examining different, surprising results from a CONTENTgine data science analysis. Check out part one for more. Identifying
Combined Target Account Lists Cause User Engagement to Skyrocket
This blog is the first in a three-part series examining different, surprising results from a recent CONTENTgine data science analysis. When crafting effective content marketing
How to Write Effective Data Analytics Content
What’s the best way to write content about data analytics? It’s something every content marketer struggles with: How do you create compelling, engaging content that
Case Study: How Contentgine’s Data Science Helps Improve ABM Performance
When Ben Luck, chief data scientist for Contentgine, began analyzing the performance of the company’s client target account lists (TAL’s) to seek better ways to
How Intent Tactics Will Fare in a Changing Landscape, Part 3: The Future of Bidstream
This blog is the third in a three-part series on the shifting nature of intent-based marketing (you can read Part 1 here and Part 2
How Intent Tactics Will Fare in a Changing Landscape – Part 2: The death of third-party cookies
— BY BEN LUCK, CHIEF DATA SCIENTIST — This blog is the second in a three-part series on the shifting nature of intent-based marketing (you
Knowledge Management for the 2020s
— BY JIM KELLY, CHIEF CONTENT OFFICER — “If only HP knew what HP knows, we’d be three times more productive.” When he uttered these
How Intent Tactics Will Fare in a Changing Landscape – Part 1: Hybrid Working
— BY BEN LUCK, CHIEF DATA SCIENTIST — This blog is the first in a three-part series on the shifting nature of intent-based marketing. This
INTRODUCING… CONTENT BASED MARKETING (CBM)
— BY IAN DIX, CHIEF MARKETING OFFICER — From the blog series: “The Content Marketing Officer” When I was a CMO on the buying
It’s Time for “Marketing Farsightedness” in the World of B2B Content Syndication
— BY JIM KELLY, CHIEF CONTENT OFFICER — “People don’t want to buy a quarter-inch drill, they want to buy a quarter-inch hole” With those
The Journey to Better Content Syndication
— BY JIM KELLY, CHIEF CONTENT OFFICER — Do you remember how booking a hotel or flight used to be? You’d check the prices and
PREDICATIONS AT THE START OF 2020, DID THEY STAND AND 2021 ONWARD
Tis the season of reflections, speculations and planning for marketing. 2020 was a year no one saw coming. Let’s take a look at some bold
Is the MQL still alive?
IS THE MQL STILL ALIVE? If you’ve listened to a vendor pitch, spent any time on LinkedIn or read any marketing blog this year you’ve