In this paper “From Content Syndication to Content Indication: How Content-Based Marketing Is Driving Change in Demand- Generation Techniques” we intend on remembering first where the concept of content-based marketing came from — the progenitors being account-based marketing, search engine optimization and content syndication — and then a look at what marketers need to do to create a successful CBM strategy.
Click the image below to access the (ungated) White Paper:
