The World Leader in Content Indication Marketing adds key veteran marketer
Nevada (May 20, 2021) – Contentgine® (www.contentgine.com), the world leader in Content Indication™ marketing, announced today that it has hired veteran CMO Ian Dix to lead its customer-facing activities. Dix will report to the Office of the CEO and oversee the sales enablement and marketing functions for the company.
Dix brings a wealth of experience to the role, having served as the Chief Marketing Officer for three Fortune 500 companies, and four growth-stage companies, all of which achieved a successful exit.
“I’ve spent my career utilizing every type of lead generation tool available, and found most to be of middling quality,” Dix said. “I jumped at the chance to work with Contengine because I instantly saw their value: identifying a real prospect by name, company, and other demographic data from those who had recently accessed content in a particular category from their vast content library.
“There is not a better indicator of intent to buy than someone doing case study research in a market space,” Dix continued, “and the company’s methodology for using content consumption as an indicator of buying intent is both unique and brilliant. I’m very much looking forward to showing my friends and former colleagues what real intent data can do.”
“Contingine is achieving astounding growth with brand name companies because we’ve gone beyond the vague intent data of yesterday to real identification of buying intent,” said Paul Hong, the company’s Chief Operating Officer. “Ian understood that value immediately and we are very excited for him to bring his perspective as a former customer of this marketspace to our marketing efforts.”
CONTENTgine® is a content-driven lead generation solution. We educate business professionals about the solutions to their challenges through our content discovery platform – the world’s largest collection of business content – and score intent by analyzing engagements at a prospect and account level.