The Leader in Content-Based Marketing to Release List of Top 5 Most-Read Business Content Pieces in Select Industries
Reno, Nevada (Feb, 8 2022) CONTENTgine®(www.contentgine.com), the world leader in content-based marketing, announced today that it will begin to release its ranking on the top five most-read pieces in various product categories of B2B content it promotes vast content library. CONTENTgine’s first-party intent data comes from one billion engagement signals quarterly against 10’s of millions of professional contacts across numerous industries and around various product and service assets from the World’s largest B2B content library, which contains over 500,000 pieces of content.
Dubbing the initiative “The Content Top 5 (Powered by CONTENTgine),” the company will release Top 5 results two times per month, each time choosing a different, highly-trafficked product category. The first release will be in the data analytics space, followed quickly by other key client categories.
To help raise awareness of the program, the company has engaged well-known content expert and best-selling author Robert Rose to star in two video programs monthly, in which Rose will review the Top 5 assets and give his insights on why he believes those assets performed so well.
“When CONTENTgine showed me their Top 5 list that they derive from their huge library of B2B content,” Robert Rose said, “I told them I’d never seen content performance data at this scale ever before. I am so excited to join with them in analyzing what makes great content great.”
“It’s our scale that sets us apart,” said Ian Dix, Chief Marketing Officer of CONTENTgine. “Our first-party intent data comes from one billion engagement signals quarterly against 10’s of millions of professional contacts across numerous industries and around various product and service assets from the World’s largest B2B content library, which contains over 500,000 pieces of content. We capture those interactions and make the data available to our clients through our Content Indication Platform®, which we call “CIP.” The Top 5 lists are derived from CIP, a tool that gives never-before-seen insights into content consumption and intent indicators.”
“We marketers are competitive by nature,” Dix went on, “so what CMO doesn’t want to know how their content ranks in their industry, or against the competition? We think the learnings that will come from the Top 5 rankings and content insights highlighted in our CIP platform will transform the content marketing discipline.”
Dix stated that the first of the Content Top 5 video programs starring Robert Rose will be released in early February, and will continue through June, at which time a six-month evaluation of each business segment will be broadcast.