Why CONTENTGINE
Don’t make decisions based on limited insights. CONTENTgine’s first-party content-based engagement solution helps you see the complete picture.
Challenges
Mediocre Leads From
Intent Marketing
Many marketing firms are reporting uneven results from their intent marketing efforts. Leads are incomplete, with account scoring considered a complex and vague process.
Medicore Results from
Content Syndication
Industry reports say that content syndication is on the decline, as marketers have not seen the results expected from content engagement. Traditional content syndication casts a wide net with very little science.
No Content
Syndication Analysis
Marketers want to know how their content stacks up against the competition in content uptake. Marketers also want to understand industry trends, hot topics, and competitor effectiveness.
THE SOLUTION: CONTENT INDICATION™
Our solution is simple: we create first-person leads from business professionals downloading your and your competitors’ content from our vast business-to-business content library. We believe that someone downloading content in your market space is the top indicator of intent to buy in your market space. We also provide you a platform to analyze your content syndication and your competitors’ competitors in our library. We call this Content Indication, the next wave in lead generation and content syndication.
challenge
MEDIOCRE LEADS FROM INTENT MARKETING
Solution
100% ACCURATE FIRST-PERSON LEADS
With the world’s most extensive B2B content library, we can identify a lead for you every time a professional downloads content relevant to your market space. As a result, we can not only provide you leads from your content syndication, but we can provide leads of professionals downloading your competitors’ content as well.
Our leads contain a wealth of information, including:
CONTACT & ACCOUNT INTELLIGENCE
- Seniority
- Role & Function
- Behavioral Modeling
- Industry
- Employee Size
- Departmental Engagement
- Geographic Engagement
FIRST-PARTY ENGAGEMENT
- Recency
- Frequency
- Intensity & Momentum
- Context
- Account Concentration
CONTENT CURATION
- Categorization
- Type
- Format
- Audience
challenge
MEDIOCRE RESULTS FROM CONTENT SYNDICATION
solution
“CONTENT IN CONTEXT” SYNDICATION
Without context, content consumption signals are just noise.
Continuously Fine-Tuning Content For Prospects
CONTENTgine’s Perpetual Engine™ is continuously marketing content to users based on their past behaviors and overall engagements from others in their company. Which provides a constantly updated view of what challenges they are trying to solve and therefore considering for their business.
Building Audiences For your Category
Part of our process includes free content syndication in our content library. In addition, we can provide a wealth of helpful marketing tactics: we can build an audience for you via our newsletter and email outreach. We track everyone downloading content in your market segment.
Content consumption in your category
We capture not just prospects consuming your content but also those who are consuming your competitors’ content. As a result, our categorical content analytics prepares you for new and better content marketing strategies.
challenge
NO CONTENT SYNDICATON ANALYSIS
solution
THE CONTENT INDICATION PLATFORM™ (CIP)
Marketers need to understand which accounts are in-market for their product category and analyze the effectiveness of their content syndication. CONTENTgine’s CIP provides both. In addition, the CIP includes scoring and consumption reporting, soon in a SaaS platform available to you.
proprietary Account intent scoring
Because CONTENTgine owns the world’s largest library of B2B content, we can track all engagements of content in your business segment and report that content consumption in a meaningful way with proprietary categorical account scoring.
content consumption intelligence
Marketers need to know who is consuming content in their business segment, what topics are most popular, and which formats are the most engaging for prospects. CONTENTgine’s intelligence leads the way.
find the best performing content in your category
Marketers would love to have a better understanding of how their content compares to that of the competition. For example, what are the competitors doing, and how effective is it versus your efforts? Because our Perpetual Engine™ methodology is always serving content to your audience, the information is available and always evergreen.
We provide quality account intent scoring and give you the ability to measure your success in content marketing by providing content consumption analytics in your product category.
Reach out to learn more.