Audience Insights

Finance

We help Finance leaders research solutions to complex problems. Make sure your brand is part of their journey.

620, 000

PROFESSIONALS ENGAGED

We recommend content to a wide-reaching Finance audience based on their job role and experience. Precision targeting you can tap into to reach the right Accounts & Contacts.

Accounting

176k

Financial Management

159k

Tax & Insurance

47k

Credit

39k

Finance VP & CFO

36k

Analysis & Reporting

36k

Accounts Payable & Receivable

33k

Risk & Fraud

10k

2, 200

VENDORS RESEARCHED

Accounting & Finance teams rely on software solutions for AP Automation, Budgeting & Forecasting, Corporate Tax & Compliance, Financial Analysis and more. Our insights into vendor engagement can help you go-to-market efficiently in highly competitive categories.

5, 900

ASSETS CONSUMED

Today’s B2B buyers prefer to self-educate before vendor engagement, making your content a crucial part of the sales process. Gain intelligence on the content favored by Finance leaders to inform your marketing strategies.

invoice processing efficiency

organizational resilience

cash flow

customer acquisition cost

spend visibility

digital payments
accounts payable automation

proactive security

better forecasting
expense process

tax automation

digital transformation
37, 500

TOPICS RESEARCHED

We analyze millions of engagement signals to identify common pain points, shifting trends and the most critical business needs of Finance teams. Insights we can leverage to help you run better campaigns.

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The Finance Professional

The only newsletter dedicated to helping Finance teams discover solutions that drive business outcomes. Curating endless vendor content with a results-oriented approach, we make it easy to learn from what's worked in the areas that matter most.

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