Audience Insights

HR

We help Human Resources leaders research solutions to complex problems. Make sure your brand is part of their journey.

392, 000

PROFESSIONALS ENGAGED

We recommend content to a wide-reaching HR audience based on their job role and experience. Precision targeting you can tap into to reach the right Accounts & Contacts.

HR Generalists & Specialists

241k

Talent Acquisition & Recruitment

99k

Comp, Benefits & Payroll

31k

Talent Management & Development

15k

Employee Relations

5k

HR VP & C-Level

1k

2, 130

VENDORS RESEARCHED

Human Resources teams rely on software solutions for Employee Engagement, Learning & Development, Performance Management, Benefits Administration and more. Our insights into vendor engagement can help you go-to-market efficiently in highly competitive categories.

paycom logo
lattice
talentsoft logo
workinsync logo
smartrecruiters logo
bonusly logo
bamboohr
adp
5, 300

ASSETS CONSUMED

Today’s B2B buyers prefer to self-educate before vendor engagement, making your content a crucial part of the sales process. Gain intelligence on the content favored by HR leaders to inform your marketing strategies.

compensation communications

employee development

talent platform

employee engagement

hybrid work

attrition rates
performance management

employee feedback

collaboration

integrated technology

talent planning visibility

talent landscape
34, 400

TOPICS RESEARCHED

We analyze millions of engagement signals to identify common pain points, shifting trends and the most critical business needs of HR teams. Insights we can leverage to help you run better campaigns.

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The HR Professional

The only newsletter dedicated to helping HR teams discover solutions that drive business outcomes. Curating endless vendor content with a results-oriented approach, we make it easy to learn from what's worked in the areas that matter most.

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