Our Difference
Deeper & More Precise
Than Traditional Intent
Don’t make decisions based on limited insights.
An insider's view of in-market accounts
Our first-party content engagements give you a more complete picture. See how our intelligence stacks up against the data powering most other intent solutions.
DIRECTIONAL
Inferred accounts and intent based on anonymous web traffic or bidstream data.
Confirmed Accounts
- IP-inferred identity, limited accuracy
Buyer-Oriented Content
- News articles and press releases
Buying Team Visibility
- No contact-level details
Granular Content Clarity
- Vague keywords in the page or URL
Engagement Transparency
- Nothing beyond an account score
Key Features
Confirmed Accounts
Buyer-Oriented Content
Buying Team Visibility
Granular Content Clarity
Engagement Transparency
PRECISE
Verified account engagement from known users and business email domains.
Confirmed Accounts
- Activity from corporate emails
Buyer-Oriented Content
- Case studies and vendor assets
Buying Team Visibility
- Engaged contact profiles
Granular Content Clarity
- Full context and category alignment
Engagement Transparency
- Who, what, when, where and why
Real differences that
drive real results
See how the inclusion of cross-department and seniority-based engagement factors can result in more meaningful outcomes for your business.
FALSE FLAGS
Intent 1.0 prioritizes this account as in-market based on activity. Further analysis reveals that all signals originated from one person, an Intern with a lot of time to read up on industry trends.
REAL BUYING TEAMS
Intent 2.0 identifies a different account as in-market. This score factors in that multiple roles and seniorities at the company are all researching potential solutions to address a shared challenge.
Al that gives you a more human touch
Our Al model taps into the power of OpenAl to summarize the needs and pain points of potential buyers, helping you better position your products.
JUST WHO & WHEN
A topic, an account and a propensity score. You figure it out from there.
Account Name
Score
Apple
90
Acme
88
TrustUs, Inc.
85
WW Corp.
77
Fake Co.
75
B. Unlimited
73
Doodle
70
Not Real
60
WHO, WHEN, WHERE, WHAT THEY NEED & WHY
A detailed analysis of the solution-oriented content consumed by each Account that helps you understand their pain points and the needs of the solution they're looking to purchase.
