Rona

CONTENTGINE RECOGNIZED FOR CONTENT MARKETING INNOVATION IN FIFTH ANNUAL MarTech BREAKTHROUGH AWARDS PROGRAM

RENO, Nev. — August 11, 2022 — CONTENTgine®, the world leader in content-based marketing, today announced that its Content Indication Platform (CIP) has been selected as the winner of the “Best Content Performance Management Solution” award in the fifth annual MarTech Breakthrough Awards. The program is conducted by MarTech Breakthrough, a leading market intelligence organization …

CONTENTGINE RECOGNIZED FOR CONTENT MARKETING INNOVATION IN FIFTH ANNUAL MarTech BREAKTHROUGH AWARDS PROGRAM Read More »

MARKETERS GAIN NEW CONTENT PERFORMANCE INSIGHTS, MORE PRECISE FIRST-PARTY INTENT SIGNALS WITH CONTENTGINE’S CONTENT INDICATION PLATFORM 2.0

RENO, Nev. — August 2, 2022 — CONTENTgine®,  the world leader in content-based marketing, today launched new artificial intelligence (AI) and machine learning capabilities for its Content Indication Platform® (CIP) to uncover greater content consumption insights more readily for B2B marketers. The online SaaS platform enables marketing and sales professionals to use 100% first-party content …

MARKETERS GAIN NEW CONTENT PERFORMANCE INSIGHTS, MORE PRECISE FIRST-PARTY INTENT SIGNALS WITH CONTENTGINE’S CONTENT INDICATION PLATFORM 2.0 Read More »

engaging-marketing-software

How-to Guides are the Most Engaging Pieces of Marketing Software Content

Marketing software is one of the most popular topics in technology today. Even though it’s somewhat of a meta-category, marketing software can cover a variety of different concepts, including marketing automation, digital experience and personalization. Marketing software continues to evolve and diversify, and new solutions continue to enter the space as digital technologies advance and …

How-to Guides are the Most Engaging Pieces of Marketing Software Content Read More »

sbp-demand-b2b

Demand Generation vs. Lead generation — What’s the Difference?

Demand generation vs. lead generation — for many B2B marketers, these two terms mean basically the same thing. While there are plenty of important overlaps, these two concepts are distinct, and each one plays a critical role in your marketing strategy. Continue reading to learn more about where demand gen and lead gen fit into …

Demand Generation vs. Lead generation — What’s the Difference? Read More »

intent-marketing-thumb

Everything You Need to Know About Intent Marketing

Intent marketing is a data-driven approach to marketing that enables organizations to pinpoint potential customers that are most likely to convert, ultimately driving more qualified leads to their sales teams and creating better business outcomes. Highly effective and popular, Statista found that 70% of B2B vendors are now using intent data to prospect leads. Using …

Everything You Need to Know About Intent Marketing Read More »