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The latest product updates, news coverage, expert articles and more.
CONTENTgine Wins Bronze Stevie® Award in 2023 Stevie Awards For Sales & Customer Service
RENO, Nev. — March 06, 2023 — CONTENTgine®has been named the Bronze Stevie winner in the Demand Generation Program of the Year category at the
CONTENTgine Wins 2022 Digiday Technology Award
Contentgine has won its second award for its groundbreaking Content Indication Platform. RENO, Nev. — November 17, 2022 — CONTENTgine®, the world leader in content-based
Dun & Bradstreet Announces Agreement with Contentgine for B2B Intent Leads and Intelligence
Expanded suite of intent data empowers marketers to better target prospects – down to the contact level – to efficiently turn them into buyers JACKSONVILLE,
Contentgine Recognized for Innovation in 5th Annual MarTech Breakthrough Awards
RENO, Nev. — August 11, 2022 — CONTENTgine®, the world leader in content-based marketing, today announced that its Content Indication Platform (CIP) has been selected
MARKETERS GAIN NEW CONTENT PERFORMANCE INSIGHTS, MORE PRECISE FIRST-PARTY INTENT SIGNALS WITH CONTENTGINE’S CONTENT INDICATION PLATFORM 2.0
RENO, Nev. — August 2, 2022 — CONTENTgine®, the world leader in content-based marketing, today launched new artificial intelligence (AI) and machine learning capabilities for
Contentgine Employs Artificial Intelligence (AI) to Analyze Popular B2B Content
RENO, Nev. — May 25, 2022 — CONTENTgine®, the world leader in content-based marketing, today released its latest “Top 5” research ranking the most popular
Newest ‘Top 5’ Video Covers Most Popular Customer Relationship Management (CRM) Content
Series Explores Best Practices for Marketers to Sharpen their Focus, Improve Audience Engagement through Content-Based Marketing RENO, Nev. — March 17, 2022 — Contentgine®, the
Contentgine Unveils ‘Content Indication Platform’ Providing Unique B2B Intent & Content Insights
Industry-First Platform to Advance Category Content Consumption Analysis RENO, Nev., Feb. 17, 2022 — Contentgine® (www.contentgine.com), the world leader in content-based marketing, today unveiled its
Contentgine Announces “Top 5” B2B Content Rankings with Expert Robert Rose
The Leader in Content-Based Marketing to Release List of Top 5 Most-Read Business Content Pieces in Select Industries Reno, Nevada (Feb, 8 2022) Contentgine®(www.contentgine.com), the
Contentgine Announces the Release of Its First “Content Top 5 in 15” Video Program Starring Robert Rose
Rose Analyzes the Top 5 Most-Read Content Pieces in the Data Analytics Product Category Reno, Nevada (February xx, 2022) Contentgine® (www.contentgine.com), the world leader in
Contentree Library Reaches 400 Curated Business Category Solution Sets
The World’s Largest Library of B2B Business Solutions Reaches a Curation Milestone RENO, Nev., Jan. 11, 2022 /PRNewswire/ — Contentgine®, The world leader in
CONTENTgine’s B2B Content Library Has Over 500,000 Curated Pieces
CONTENTGINE® ANNOUNCES ITS B2B VENDOR CONTENT LIBRARY (CONTENTREE.COM) HAS REACHED OVER 500,000 CURATED PIECES Reno, Nev., Dec. 17, 2021 /PRNewswire/ – Contentgine®, the global
CONTENTGINE® ANNOUNCES APPOINTMENT OF REBECCA CARR TO ITS NEW BOARD OF ADVISORS
RENO, Nev., Dec. 13, 2021 /PRNewswire/ — Contentgine®, the world leader in Content-Based Marketing, today announced that it has appointed veteran marketing executive Rebecca (Becky) Carr to its Board
Contentgine Announces Appointment of Robert Rose to Board of Advisors
RENO, Nev., Dec. 7, 2021 /PRNewswire via COMTEX/ — RENO, Nev., Dec. 7, 2021 /PRNewswire/ — Contentgine®, the world leader in Content-Based Marketing, today announced
CONTENTGINE® ANNOUNCES APPOINTMENT OF FRANK DUGGAN TO ITS NEW BOARD OF ADVISOR
Longtime Industrial Senior Executive to Join Advisory Board of Fast-Growing Marketing Info-sourcing Company Reno, Nevada (December 3, 2021) – Contentgine®, the world leader in Content-Based
Contentgine Announces Jim Riesenbach First Appointee to Board of Advisors
Industry Leader in Content-Based Marketing Forms Board, Appoints Veteran Member from the Demand Generation Business RENO, Nev., Dec. 1, 2021 /PRNewswire/ — Contentgine®, the world
Contentgine Announces the Appointment of Ian Dix as Chief Marketing Officer
The World Leader in Content Indication Marketing adds key veteran marketer Nevada (May 20, 2021) – Contentgine® (www.contentgine.com), the world leader in Content Indication™ marketing,
Contentgine Announces Acquisition of Contentree
The World Leader in Intent by Engagement™ acquires a new tool in its educational arsenal. Reno, Nevada (June 2, 2021) — Contentgine® (www.contentgine.com), the world
The 7 Best Account-Based Marketing Tactics
The 7 most effective account based marketing tactics Data. Personalization. Optimization. Precision. These are among the key hallmarks of an account based approach to marketing.
Transformative Content Marketing Software for 2023
Implementing content marketing software solutions for your business The importance of digital marketing has exploded in recent years. More than 60% of companies surveyed in
What is First-Party Data?
First-party data is the fuel powering many of today’s content marketing strategies. Collected directly from your online collateral and existing customers, first-party data gives you
Buyer Intent Marketing for Better Leads
Using buyer intent marketing to fill your sales funnel If you knew what action everyone in your target audience was thinking about taking next, you’d
12 B2B Lead Generation Strategies That Work
Leads are like gold for today’s B2B marketers. They signal to sales teams that buyer intent exists (or, at least, that there’s a general interest
How Marketers Can Navigate a Cookieless Future
6 marketing strategies for surviving a cookieless future Google’s decision to sunset third-party cookies in its Chrome browser has many marketers spooked. The data obtained
How to Build a MarTech Stack in 2023
Today’s business environment is complex and constantly changing, and modern marketing operations have to be dynamic and flexible to keep pace. As the demand for
Market Intelligence Tools for Today’s B2B Businesses
Transform your marketing strategy with these market intelligence tools Today’s business environment is in a constant state of change, and marketers have to be armed
How do you use Content Analytics?
Content analytics: What it is and how it can help your business Most B2B marketers today agree that content analytics should play a central role
What is Content Syndication?
Content syndication is a powerful tool used by marketers to extract additional value from their existing content by giving them access to new markets and
The Complete Guide to Intent Data in 2023
As digital technologies become more advanced and customers increasingly demand products and services that are personalized to their preferences, B2B marketers have found it difficult
MQL vs. SQL: What They Are and How to Use Them
Leads are the main form of currency in the world of sales and marketing. They guide all marketing efforts and are the primary focus of
Social Proof Distinguishes Cloud Security Software Content
Cloud security software has emerged in recent years as one of the most critical components in an organization’s tech stack. As more companies migrate their
How-to Guides are the Most Engaging Pieces of Marketing Software Content
Marketing software is one of the most popular topics in technology today. Even though it’s somewhat of a meta-category, marketing software can cover a variety
Demand Generation vs. Lead Generation — What’s the Difference?
Demand generation vs. lead generation — for many B2B marketers, these two terms mean basically the same thing. While there are plenty of important overlaps,
Everything You Need to Know About Intent Marketing
Intent marketing is a data-driven approach to marketing that enables organizations to pinpoint potential customers that are most likely to convert, ultimately driving more qualified
Data, Details And Design: Three Common Best Practices In B2B Content Marketing for CRM & Analytics
by Robert Rose We’re having a great time really digging into what is the best resonating content across the B2B landscape. Every two weeks we’re
Customers Want to See Themselves in Your SD-WAN Content
Software-Defined Wide Area Network (SD-WAN) solutions are becoming popular among enterprises for a variety of reasons. They provide the flexibility to ensure secure and reliable
Getting the Most From Lead Generation Services
Lead generation is one of the top priorities for marketing professionals in the current business environment. However, building a marketing strategy that effectively attracts qualified
How Content-Based Marketing Is Driving Change in Demand-Generation Techniques
In this paper “From Content Syndication to Content Indication: How Content-Based Marketing Is Driving Change in Demand- Generation Techniques” we intend on remembering first where
Content Based Marketing in the Age of Intent
CONTENTgine is proud to sponsor another engaging and educational piece from the thought leader in content marketing, Robert Rose. This critical piece of insight, entitled
Applying Intelligence for Heightened Purchase Intent, Part 3: Understanding Research Behaviors
This blog is the third in a three-part series on how CONTENTgine uses its data to craft precise Intent Scores for every account that engages
Applying Intelligence for Heightened Purchase Intent, Part 2: Understanding the Content
This blog is the second in a three-part series on how CONTENTgine uses its data to craft precise Intent Scores for every account that engages
Applying Intelligence for Heightened Purchase Intent, Part 1: Understanding the Buying Committee
This blog is the first in a three-part series on how CONTENTgine uses its data to craft precise Intent Scores for every account that engages
The Art of Writing an Effective Title
This blog is the third in a three-part series examining different, surprising results from a CONTENTgine data science analysis. Check out parts one and two
Great Content Starts with Identifying the Right Audiences
This blog is the second in a three-part series examining different, surprising results from a CONTENTgine data science analysis. Check out part one for more. Identifying
Combined Target Account Lists Cause User Engagement to Skyrocket
This blog is the first in a three-part series examining different, surprising results from a recent CONTENTgine data science analysis. When crafting effective content marketing
How to Write Effective Data Analytics Content
What’s the best way to write content about data analytics? It’s something every content marketer struggles with: How do you create compelling, engaging content that
Case Study: How Contentgine’s Data Science Helps Improve ABM Performance
When Ben Luck, chief data scientist for Contentgine, began analyzing the performance of the company’s client target account lists (TAL’s) to seek better ways to
Intent Tactics in a Changing Landscape, Part 3: The Future of Bidstream
This blog is the third in a three-part series on the shifting nature of intent-based marketing (you can read Part 1 here and Part 2
Intent Tactics in a Changing Landscape – Part 2: The death of third-party cookies
— BY BEN LUCK, CHIEF DATA SCIENTIST — This blog is the second in a three-part series on the shifting nature of intent-based marketing (you
Knowledge Management for the 2020s
— BY JIM KELLY, CHIEF CONTENT OFFICER — “If only HP knew what HP knows, we’d be three times more productive.” When he uttered these
Intent Tactics in a Changing Landscape – Part 1: Hybrid Working
— BY BEN LUCK, CHIEF DATA SCIENTIST — This blog is the first in a three-part series on the shifting nature of intent-based marketing. This
Introducing Content-Based Marketing (CBM)
by Ian Dix (former CMO Contentgine) When I was a CMO on the buying side of Account Based Marketing (ABM), I always viewed ABM with
It’s Time for “Marketing Farsightedness” in the World of B2B Content Syndication
— BY JIM KELLY, CHIEF CONTENT OFFICER — “People don’t want to buy a quarter-inch drill, they want to buy a quarter-inch hole” With those
The Journey to Better Content Syndication
— BY JIM KELLY, CHIEF CONTENT OFFICER — Do you remember how booking a hotel or flight used to be? You’d check the prices and
Marketing Predictions from 2020 – Were They Right?
Tis the season of reflections, speculations and planning for marketing. 2020 was a year no one saw coming. Let’s take a look at some bold
Is the MQL still alive?
Is the MQL Still Alive? If you’ve listened to a vendor pitch, spent any time on LinkedIn or read any marketing blog this year you’ve