Knowledge Management for the 2020s
Knowledge management today goes beyond an organization’s own institutional knowledge – companies and industries must learn from each other.
Blogs
Intent Tactics in a Changing Landscape – Part 1: Hybrid Working
While remote and hybrid work has been a win for executives and employees, the ‘new normal’ has left B2B marketers in a tough position.
Introducing Content-Based Marketing (CBM)
Content-Based Marketing is a new demand generation technique that utilizes content consumption as an indicator of potential purchaser intent.
It’s Time for ‘Marketing Farsightedness’ in the World of Content Syndication
When it comes to the content syndication space, marketing myopia is alive and well. Luckily, real solutions have finally arrived.
The Journey to Better Content Syndication
See how content aggregators provide a win for searchers and providers alike, and an opportunity for better content syndication campaigns.
Marketing Predictions from 2020 – Were They Right?
Review some of the bold MarTech predictions going into 2020 to see if they held true and new predictions for 2021.
Is the MQL Still Alive?
Embrace the evolution of the Marketing Qualified Lead. Explore how the MQL has conditioned us and why it still plays a crucial role in generating leads and opening up conversations.
