The 7 most effective account based marketing tactics Data. Personalization. Optimization. Precision. These are among the key hallmarks of an account based approach to marketing. Considered one of the most effective forms of marketing for today’s B2B marketers, account based marketing (ABM) eliminates the blanket, generic approach to marketing that was popular yesterday and treats …
This blog is the first in a three-part series examining different, surprising results from a recent CONTENTgine data science analysis. When crafting effective content marketing strategies, identifying the appropriate target audience is one of the top priorities. While many B2B marketers understand intuitively who they should be targeting, they’re inherently limited by first-party data collection …
Combined Target Account Lists Cause User Engagement to Skyrocket Read More »
When Ben Luck, chief data scientist for Contentgine, began analyzing the performance of the company’s client target account lists (TAL’s) to seek better ways to improve the clients’ targeting efforts, he noticed things that he immediately felt he could help correct. Luck was a prime architect in the company’s trademarked methodology for producing audience engagement …
Case Study: How Contentgine’s Data Science Helps Improve ABM Performance Read More »
