Using buyer intent marketing to fill your sales funnel If you knew what action everyone in your target audience was thinking about taking next, you’d be better able to create content and design marketing campaigns that make sure they take that next step with your brand. You’d also be in a position to nudge them …
As digital technologies become more advanced and customers increasingly demand products and services that are personalized to their preferences, B2B marketers have found it difficult to craft marketing campaigns that are specifically tailored to those potential buyers. Success in today’s digital economy is defined by speed, innovation and personalization, but that can be hard for …
Intent marketing is a data-driven approach to marketing that enables organizations to pinpoint potential customers that are most likely to convert, ultimately driving more qualified leads to their sales teams and creating better business outcomes. Highly effective and popular, Statista found that 70% of B2B vendors are now using intent data to prospect leads. Using …
Everything You Need to Know About Intent Marketing Read More »
CONTENTgine is proud to sponsor another engaging and educational piece from the thought leader in content marketing, Robert Rose. This critical piece of insight, entitled “Content based Marketing in the Age of Intent” provides a roadmap for a better customer journey by analyzing data provided by new content consumption tools, and ways to provide context …
This blog is the third in a three-part series on how CONTENTgine uses its data to craft precise Intent Scores for every account that engages with our content. See Part One – Understanding the Buying Committee and Part Two – Understanding the Content for more. In our most recent installment of this series, we covered …
This blog is the second in a three-part series on how CONTENTgine uses its data to craft precise Intent Scores for every account that engages with our content. Read part one on Understanding the Buying Committee. In our first installment in this series, we talked about the importance of understanding who is consuming content so …
Applying Intelligence for Heightened Purchase Intent, Part 2: Understanding the Content Read More »
This blog is the first in a three-part series on how CONTENTgine uses its data to craft precise Intent Scores for every account that engages with our content. Everyone who consumes online content is different. That’s one of the core truths behind any effective marketing campaign. Users have different needs, objectives and attitudes when consuming …
This blog is the third in a three-part series on the shifting nature of intent-based marketing (you can read Part 1 here and Part 2 here). In this series, we’ll explore which intent tactics are falling to the wayside and which will continue to be effective. The internet is sometimes called the “Digital Wild West,” …
Intent Tactics in a Changing Landscape, Part 3: The Future of Bidstream Read More »
— BY BEN LUCK, CHIEF DATA SCIENTIST — This blog is the second in a three-part series on the shifting nature of intent-based marketing (you can read part 1 here.) In this series, we’ll explore which intent tactics are falling to the wayside and which will continue to be effective. No one quite knows when, …
Intent Tactics in a Changing Landscape – Part 2: The death of third-party cookies Read More »
— BY BEN LUCK, CHIEF DATA SCIENTIST — This blog is the first in a three-part series on the shifting nature of intent-based marketing. This series will explore which intent tactics are falling to the wayside and which will continue to be effective. There’s a whole lot to love about hybrid and fully remote work. …
Intent Tactics in a Changing Landscape – Part 1: Hybrid Working Read More »
