B2B Intent-Based Marketing for Better Results
Buyer intent marketing is a technique B2B companies can use to zero in on target accounts that are most likely to buy their offerings.
Intent Marketing
The Complete Guide to B2B Intent Data in 2023
Intent data helps B2B marketers resolve one of their most perplexing challenges: How do you know what prospective buyers are going to do?
Everything You Need to Know About B2B Intent Marketing
Intent data helps you better understand potential customers’ place in the buyer journey, allowing you to build more effective marketing campaigns.
Content-Based Marketing in the Age of Intent
Build better customer journeys by leveraging data from content consumption tools and having deeper context to account engagements.
Intelligence for Purchase Intent – Part 3: Understanding Research Behaviors
Gain a deeper understanding of individual and company research behavior to build better targeted marketing campaigns using CONTENTgine’s Intent Scores.
Intelligence for Purchase Intent – Part 2: Understanding the Content
CONTENTgine’s intent scores help B2B marketers understand the type of content consumers find engaging, helping them make more targeted marketing decisions.
Intelligence for Purchase Intent – Part 1: Understanding the Buying Committee
Use our unique insights to understand who inside an organization is consuming content to better determine if a buying decision is about to be made.
Intent Tactics in a Changing Landscape – Part 3: The Future of Bidstream
The practice of selling bidstream data is likely coming to an end. How can you stay ahead of pending changes?
Intent Tactics in a Changing Landscape – Part 2: The Death of Third-Party Cookies
It may be time for a marketing strategy rethink. See which intent-based tactics will continue to be effective.
Intent Tactics in a Changing Landscape – Part 1: Hybrid Working
While remote and hybrid work has been a win for executives and employees, the ‘new normal’ has left B2B marketers in a tough position.
