Buyer intent marketing is a technique B2B companies can use to zero in on target accounts that are most likely to buy their offerings.
Intent data helps B2B marketers resolve one of their most perplexing challenges: How do you know what prospective buyers are going to do?
Intent data helps you better understand potential customers’ place in the buyer journey, allowing you to build more effective marketing campaigns.
Build better customer journeys by leveraging data from content consumption tools and having deeper context to account engagements.
Gain a deeper understanding of individual and company research behavior to build better targeted marketing campaigns using CONTENTgine’s Intent Scores.
CONTENTgine’s intent scores help B2B marketers understand the type of content consumers find engaging, helping them make more targeted marketing decisions.
Use our unique insights to understand who inside an organization is consuming content to better determine if a buying decision is about to be made.
The practice of selling bidstream data is likely coming to an end. How can you stay ahead of pending changes?
It may be time for a marketing strategy rethink. See which intent-based tactics will continue to be effective.
While remote and hybrid work has been a win for executives and employees, the ‘new normal’ has left B2B marketers in a tough position.
