Leads are like gold for today’s B2B marketers. They signal to sales teams that buyer intent exists (or, at least, that there’s a general interest in product offerings), helping salespeople focus their efforts and driving more profitable sales engagements. Lead generation is a priority for many marketing departments. 36% of marketers said it was a …
Content syndication is a powerful tool used by marketers to extract additional value from their existing content by giving them access to new markets and new audiences. It works by repurposing content that’s currently live on their site for publication on third-party sites, where the hope is that their assets will generate organic traffic from …
Leads are the main form of currency in the world of sales and marketing. They guide all marketing efforts and are the primary focus of the sales department. But what exactly is a lead and what’s the difference between the two main subcategories of leads: marketing qualified leads (MQL) and sales qualified leads (SQL)? These …
Demand generation vs. lead generation — for many B2B marketers, these two terms mean basically the same thing. While there are plenty of important overlaps, these two concepts are distinct, and each one plays a critical role in your marketing strategy. Continue reading to learn more about where demand gen and lead gen fit into …
Demand Generation vs. Lead Generation — What’s the Difference? Read More »
Lead generation is one of the top priorities for marketing professionals in the current business environment. However, building a marketing strategy that effectively attracts qualified leads to sales teams is challenging for many marketers. To fill that gap, organizations are increasingly investing in B2B lead generation services to optimize their marketing campaigns and maximize the …
— BY JIM KELLY, CHIEF CONTENT OFFICER — Do you remember how booking a hotel or flight used to be? You’d check the prices and other offerings on each individual operator’s website (like United Airlines, Marriott, or Best Western) before making a final decision. Then, aggregators came along and changed the game. Aggregators like Travelocity …
Is the MQL Still Alive? If you’ve listened to a vendor pitch, spent any time on LinkedIn or read any marketing blog this year you’ve heard the phrase: “The MQL is DEAD”. Go ahead and Google it. Better yet, click here and look at these search results. 148,000 posts containing these keywords and then BOOM smack dab …
