Lead Generation

sbp-demand-b2b

Demand Generation vs. Lead Generation — What’s the Difference?

Demand generation vs. lead generation — for many B2B marketers, these two terms mean basically the same thing. While there are plenty of important overlaps, these two concepts are distinct, and each one plays a critical role in your marketing strategy. Continue reading to learn more about where demand gen and lead gen fit into …

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marketing

Getting the Most From Lead Generation Services

Lead generation is one of the top priorities for marketing professionals in the current business environment. However, building a marketing strategy that effectively attracts qualified leads to sales teams is challenging for many marketers. To fill that gap, organizations are increasingly investing in B2B lead generation services to optimize their marketing campaigns and maximize the …

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The Journey to Better Content Syndication

— BY JIM KELLY, CHIEF CONTENT OFFICER —   Do you remember how booking a hotel or flight used to be? You’d check the prices and other offerings on each individual operator’s website (like United Airlines, Marriott, or Best Western) before making a final decision. Then, aggregators came along and changed the game. Aggregators like Travelocity …

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