Leads are the main form of currency in the world of sales and marketing. They guide all marketing efforts and are the primary focus of the sales department. But what exactly is a lead and what’s the difference between the two main subcategories of leads: marketing qualified leads (MQL) and sales qualified leads (SQL)? These …
Cloud security software has emerged in recent years as one of the most critical components in an organization’s tech stack. As more companies migrate their data and applications to the cloud, securing those assets is critical to taking advantage of the cloud’s many productivity and efficiency benefits. Investing in cloud security software enables organizations to …
Social Proof Distinguishes Cloud Security Software Content Read More »
Marketing software is one of the most popular topics in technology today. Even though it’s somewhat of a meta-category, marketing software can cover a variety of different concepts, including marketing automation, digital experience and personalization. Marketing software continues to evolve and diversify, and new solutions continue to enter the space as digital technologies advance and …
How-to Guides are the Most Engaging Pieces of Marketing Software Content Read More »
Demand generation vs. lead generation — for many B2B marketers, these two terms mean basically the same thing. While there are plenty of important overlaps, these two concepts are distinct, and each one plays a critical role in your marketing strategy. Continue reading to learn more about where demand gen and lead gen fit into …
Demand Generation vs. Lead generation — What’s the Difference? Read More »
Intent marketing is a data-driven approach to marketing that enables organizations to pinpoint potential customers that are most likely to convert, ultimately driving more qualified leads to their sales teams and creating better business outcomes. Highly effective and popular, Statista found that 70% of B2B vendors are now using intent data to prospect leads. Using …
Everything You Need to Know About Intent Marketing Read More »
by Robert Rose We’re having a great time really digging into what is the best resonating content across the B2B landscape. Every two weeks we’re pulling out the most popular content pieces across CONTENTgine’s proprietary data set of 500,000 content pieces. And as part of our overall effort with our Top Five Content efforts, we’ve …
As digital technologies become more advanced and customers increasingly demand products and services that are personalized to their preferences, B2B marketers have found it difficult to craft marketing campaigns that are specifically tailored to those potential buyers. Success in today’s digital economy is defined by speed, innovation and personalization, but that can be hard for …
Software-Defined Wide Area Network (SD-WAN) solutions are becoming popular among enterprises for a variety of reasons. They provide the flexibility to ensure secure and reliable access to critical networks and applications, driving agility and powering digital transformation. For that reason, SD-WAN content has become highly coveted for individuals across industries. We spent time examining thousands …
Customers Want to See Themselves in Your SD-WAN Content Read More »
Lead generation is one of the top priorities for marketing professionals in the current business environment. However, building a marketing strategy that effectively attracts qualified leads to sales teams is challenging for many marketers. To fill that gap, organizations are increasingly investing in B2B lead generation services to optimize their marketing campaigns and maximize the …
In this paper “From Content Syndication to Content Indication: How Content-Based Marketing Is Driving Change in Demand- Generation Techniques” we intend on remembering first where the concept of content-based marketing came from — the progenitors being account-based marketing, search engine optimization and content syndication — and then a look at what marketers need to do …
