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Sales Intelligence Tools: Your Guide to Mastering Follow-Up Messaging

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Every potential customer is on their own buyer’s journey, meaning they’re consuming unique content and researching different topics before making a purchase. To have the most success selling a specific product or service, a sales professional needs data surrounding what their prospects read, watch, and care about. Sales intelligence tools are responsible for discovering and …

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Content Intelligence: Reaching Your Audience With Targeted Messaging

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Content is the cornerstone of marketing. It helps you answer your target audience’s questions, builds trust, develops long-lasting relationships, improves conversions, and influences buying decisions. But not all content is created equal — what works for some customers won’t appeal to others. So, how can marketers use the right messaging for the right prospects? The …

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Transformative Content Marketing Software for 2023

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Implementing content marketing software solutions for your business The importance of digital marketing has exploded in recent years. More than 60% of companies surveyed in 2019 planned to hire additional staff to their digital marketing team, according to research from McKinley Marketing Partners. Although accelerated by the extraordinary demands of the COVID-19 pandemic, the rapid …

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What is First-Party Data?

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First-party data is the fuel powering many of today’s content marketing strategies. Collected directly from your online collateral and existing customers, first-party data gives you deep analytical insights into your target audience, helping you understand specific demographic and firmographic profiles as well as challenges, needs and preferences that are unique to your customers. First-party data …

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How Marketers Can Navigate a Cookieless Future

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6 marketing strategies for surviving a cookieless future Google’s decision to sunset third-party cookies in its Chrome browser has many marketers spooked. The data obtained from this type of cookies is the fuel that drives many online advertising campaigns today, meaning many marketers are understandably worried that the end of third-party cookies could make it …

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Market Intelligence Tools for Today’s B2B Businesses

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Transform your marketing strategy with these market intelligence tools Today’s business environment is in a constant state of change, and marketers have to be armed with the most up-to-date data on their customers, competitors, industry and market at large to stay ahead. Market intelligence tools give businesses the data they need to understand the movements …

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