Unveiling ‘Business Need’ – A New Era of Content Analysis
By focusing on the underlying challenges driving content consumption, CONTENTgine helps businesses identify the needs of target accounts.
Blogs
The Power of Role-Based Targeting in B2B Content Marketing
Understanding the needs and interests of your potential buyers based on their job roles can help you drive meaningful engagement at scale.
The B2B Marketing Playbook: A Comprehensive Content Marketing Strategy
A B2B content marketing strategy is essential to growing your business and reaching the right customers. Learn more about the vital components of a successful strategy.
CrowdStrike Enhances Cybersecurity Marketing with CONTENTgine
CrowdStrike APJ on working with CONTENTgine: “This is a great platform in helping us understand our prospects’ research topics and content preferences. We can be sure as advertisers that the audience is engaged and not ‘cruising’ for content – but are looking for cybersecurity solutions vendors.”
The B2B Content Marketing Funnel: Building a Successful Strategy
Optimize your content marketing strategy with a content marketing funnel. Learn how to construct a robust funnel with our comprehensive guide.
Predictive Intelligence: How To Fuel Your Content Strategy
Want to use AI to identify patterns in your target audience’s behavior? Learn how with this guide on predictive intelligence.
B2B Email Marketing: Your Guide to Effective Email Outreach
Email is a critical tactic for marketers that can be difficult to manage. Discover important best practices in this guide to B2B email marketing.
Sales Intelligence Tools: Your Guide to Mastering Follow-Up Messaging
If you’re looking to send more informed messaging to prospects, it starts with rich data collection done by sales intelligence tools.
Content Intelligence: The Secret to Personalized Messaging
By knowing what content your target audience is consuming, you can better understand their intentions and determine what messaging will spur them through the buyer journey.
The 7 Most Effective Account-Based Marketing Tactics
ABM can be a difficult practice to master. Let’s look at the core pillars of ABM and some of the most effective account-based marketing tactics in use today.
