MQL vs. SQL: What They Are and How to Use Them
Understand the similarities and differences between MQLs and SQLs to learn how you can drive the right prospects to your sales teams.
Blogs
Great Content Starts with Identifying the Right Audiences
Marketers are often too focused on producing great content without first identifying the right target audiences.
How Content-Based Marketing Is Driving Change in Demand-Generation Techniques
In this paper we review the concept of content-based marketing and look at what marketers need to do to create a successful CBM strategy.
Social Proof Distinguishes Cloud Security Software Content
The data is clear: Buyers in the cloud security category want content that showcases customer success stories and promises them peace of mind.
How-to Guides are the Most Engaging Pieces of Marketing Software Content
Learn what makes the Top 5 most popular pieces of content in the Marketing Software category so engaging among users.
Demand Generation vs. Lead Generation – What are the Differences?
The terms demand generation and lead generation are often used synonymously, but they aren’t the same thing.
Everything You Need to Know About B2B Intent Marketing
Intent data helps you better understand potential customers’ place in the buyer journey, allowing you to build more effective marketing campaigns.
Best Practices in Content Marketing for CRM & Analytics Software
See what content is driving engagement and resonating the most in the CRM Software and Analytics Software categories.
Customers Want to See Themselves in Your SD-WAN Content
An analysis of the top 5 pieces of content in the SD-WAN category reveals key insights you can use to transform your own SD-WAN content.
Getting the Most From B2B Lead Generation Services
Leverage great lead generation services to connect with new customers and funnel high quality leads to your sales team.
