Content-Based Marketing in the Age of Intent
Build better customer journeys by leveraging data from content consumption tools and having deeper context to account engagements.
Blogs
Intelligence for Purchase Intent – Part 3: Understanding Research Behaviors
Gain a deeper understanding of individual and company research behavior to build better targeted marketing campaigns using CONTENTgine’s Intent Scores.
Intelligence for Purchase Intent – Part 2: Understanding the Content
CONTENTgine’s intent scores help B2B marketers understand the type of content consumers find engaging, helping them make more targeted marketing decisions.
Intelligence for Purchase Intent – Part 1: Understanding the Buying Committee
Use our unique insights to understand who inside an organization is consuming content to better determine if a buying decision is about to be made.
The Art of Writing an Effective Title
See what an in-depth data analysis from millions of engagement signals revealed about optimizing B2B content titles.
Combined Target Account Lists Cause User Engagement to Skyrocket
See how CONTENTgine’s data science team helps identify shortcomings in clients’ targeting efforts and discovers new ways to optimize them.
How to Write Effective Analytics Software Content
How to create compelling, engaging content that drives leads and ultimately conversions in the data analytics software market.
Case Study: How Data Science Helps Improve ABM Performance
See how CONTENTgine uses data science to analyze target accounts and the key takeaways to help improve account-based marketing practices.
Intent Tactics in a Changing Landscape – Part 3: The Future of Bidstream
The practice of selling bidstream data is likely coming to an end. How can you stay ahead of pending changes?
Intent Tactics in a Changing Landscape – Part 2: The Death of Third-Party Cookies
It may be time for a marketing strategy rethink. See which intent-based tactics will continue to be effective.
