Content Marketing

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Transformative Content Marketing Software for 2023

Implementing content marketing software solutions for your business The importance of digital marketing has exploded in recent years. More than 60% of companies surveyed in 2019 planned to hire additional staff to their digital marketing team, according to research from McKinley Marketing Partners. Although accelerated by the extraordinary demands of the COVID-19 pandemic, the rapid …

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Social Proof Distinguishes Cloud Security Software Content

Cloud security software has emerged in recent years as one of the most critical components in an organization’s tech stack. As more companies migrate their data and applications to the cloud, securing those assets is critical to taking advantage of the cloud’s many productivity and efficiency benefits. Investing in cloud security software enables organizations to …

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How-to Guides are the Most Engaging Pieces of Marketing Software Content

Marketing software is one of the most popular topics in technology today. Even though it’s somewhat of a meta-category, marketing software can cover a variety of different concepts, including marketing automation, digital experience and personalization. Marketing software continues to evolve and diversify, and new solutions continue to enter the space as digital technologies advance and …

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Data, Details And Design: Three Common Best Practices In B2B Content Marketing for CRM & Analytics

by Robert Rose We’re having a great time really digging into what is the best resonating content across the B2B landscape. Every two weeks we’re pulling out the most popular content pieces across CONTENTgine’s proprietary data set of 500,000 content pieces. And as part of our overall effort with our Top Five Content efforts, we’ve …

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Customers Want to See Themselves in Your SD-WAN Content

Software-Defined Wide Area Network (SD-WAN) solutions are becoming popular among enterprises for a variety of reasons. They provide the flexibility to ensure secure and reliable access to critical networks and applications, driving agility and powering digital transformation. For that reason, SD-WAN content has become highly coveted for individuals across industries. We spent time examining thousands …

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How Content-Based Marketing Is Driving Change in Demand-Generation Techniques

In this paper “From Content Syndication to Content Indication: How Content-Based Marketing Is Driving Change in Demand- Generation Techniques” we intend on remembering first where the concept of content-based marketing came from — the progenitors being account-based marketing, search engine optimization and content syndication — and then a look at what marketers need to do …

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Great Content Starts with Identifying the Right Audiences

This blog is the second in a three-part series examining different, surprising results from a CONTENTgine data science analysis. Check out part one  for more. Identifying the right target audience is one of the cardinal rules of content marketing. Surprisingly, more marketers than you think aren’t doing it right. How could that be? It’s simple. Many …

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How to Write Effective Data Analytics Content

What’s the best way to write content about data analytics? It’s something every content marketer struggles with: How do you create compelling, engaging content that drives leads and ultimately conversions? That question is at the heart of what we do at CONTENTgine. Our Top 5 most popular assets series highlights the most engaging content in our extensive …

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