The Power of Role-Based Targeting in B2B Content Marketing
Understanding the needs and interests of your potential buyers based on their job roles can help you drive meaningful engagement at scale.
Content Marketing
The B2B Marketing Playbook: A Comprehensive Content Marketing Strategy
A B2B content marketing strategy is essential to growing your business and reaching the right customers. Learn more about the vital components of a successful strategy.
The B2B Content Marketing Funnel: Building a Successful Strategy
Optimize your content marketing strategy with a content marketing funnel. Learn how to construct a robust funnel with our comprehensive guide.
Predictive Intelligence: How To Fuel Your Content Strategy
Want to use AI to identify patterns in your target audience’s behavior? Learn how with this guide on predictive intelligence.
Content Intelligence: The Secret to Personalized Messaging
By knowing what content your target audience is consuming, you can better understand their intentions and determine what messaging will spur them through the buyer journey.
B2B Content Marketing Software Benefits & Best Practices
See how content marketing software equips B2B marketers with the tools to enhance their marketing strategies and create more engaging content.
How to use Content Analytics
Rich content analytics can help marketers make data-driven decisions and transform their campaigns to achieve their goals.
Great Content Starts with Identifying the Right Audiences
Marketers are often too focused on producing great content without first identifying the right target audiences.
How Content-Based Marketing Is Driving Change in Demand-Generation Techniques
In this paper we review the concept of content-based marketing and look at what marketers need to do to create a successful CBM strategy.
Social Proof Distinguishes Cloud Security Software Content
The data is clear: Buyers in the cloud security category want content that showcases customer success stories and promises them peace of mind.
