Understanding the needs and interests of your potential buyers based on their job roles can help you drive meaningful engagement at scale.
A B2B content marketing strategy is essential to growing your business and reaching the right customers. Learn more about the vital components of a successful strategy.
Optimize your content marketing strategy with a content marketing funnel. Learn how to construct a robust funnel with our comprehensive guide.
Want to use AI to identify patterns in your target audience’s behavior? Learn how with this guide on predictive intelligence.
By knowing what content your target audience is consuming, you can better understand their intentions and determine what messaging will spur them through the buyer journey.
See how content marketing software equips B2B marketers with the tools to enhance their marketing strategies and create more engaging content.
Marketers are often too focused on producing great content without first identifying the right target audiences.
In this paper we review the concept of content-based marketing and look at what marketers need to do to create a successful CBM strategy.
The data is clear: Buyers in the cloud security category want content that showcases customer success stories and promises them peace of mind.