First-party data is the fuel powering many of today’s content marketing strategies. Collected directly from your online collateral and existing customers, first-party data gives you deep analytical insights into your target audience, helping you understand specific demographic and firmographic profiles as well as challenges, needs and preferences that are unique to your customers. First-party data …
6 marketing strategies for surviving a cookieless future Google’s decision to sunset third-party cookies in its Chrome browser has many marketers spooked. The data obtained from this type of cookies is the fuel that drives many online advertising campaigns today, meaning many marketers are understandably worried that the end of third-party cookies could make it …
Today’s business environment is complex and constantly changing, and modern marketing operations have to be dynamic and flexible to keep pace. As the demand for high-performing marketers has picked up, businesses have turned to highly sophisticated marketing technology solutions to enable faster output and better outcomes. A martech stack is no longer a luxury in …
Transform your marketing strategy with these market intelligence tools Today’s business environment is in a constant state of change, and marketers have to be armed with the most up-to-date data on their customers, competitors, industry and market at large to stay ahead. Market intelligence tools give businesses the data they need to understand the movements …
Market Intelligence Tools for Today’s B2B Businesses Read More »
— BY JIM KELLY, CHIEF CONTENT OFFICER — “If only HP knew what HP knows, we’d be three times more productive.” When he uttered these words in the 1990s, former Hewlett-Packard CEO Lew Platt knew what he was talking about. He understood the importance of Corporate Knowledge Management: defining, organizing, retaining, and sharing the experience …
— BY JIM KELLY, CHIEF CONTENT OFFICER — “People don’t want to buy a quarter-inch drill, they want to buy a quarter-inch hole” With those words, Theodore Levitt offered not just a great piece of marketing advice, but a look at a better way of doing business. The proverb goes to the heart of “marketing …
It’s Time for “Marketing Farsightedness” in the World of B2B Content Syndication Read More »
Tis the season of reflections, speculations and planning for marketing. 2020 was a year no one saw coming. Let’s take a look at some bold predictions going into 2020, if they held true and predictions for 2021. 2020 Predictions and did they hold true? What Experts Said Marketo interviewed 10 marketing experts for their outlook for …
Marketing Predictions from 2020 – Were They Right? Read More »
